Austria’s public broadcaster ORF has implemented the Bitmovin Player to allow it to stream content across a broad range of device types.
The Bitmovin Player enables ORF to quickly deploy and launch content on new devices and operating systems as soon as they become available to consumers. This in turn will allow ORF to reach an even broader audience across all key demographics, thereby increasing viewer satisfaction and retention.
Bitmovin said its technology helps to improve video streaming performance and quality on a wide array of ORF channels, including TVthek (VOD), ORF ON (for local and national news), and other ORF channels with local content and for classical music.
Harald Kräuter, chief technology officer at ORF, said: “Bitmovin’s heritage is Austrian, and we at ORF engineering were impressed with how they scaled up to a worldwide leader in video streaming by innovating and delivering game-changing viewing experiences to audiences worldwide. Deploying Bitmovin’s technology expands our ability to provide our viewers with our content, no matter where they are or which devices they are using. As our audience diversifies the devices and platforms that they are using, it is crucial that we stay at the forefront of technology.”
Bitmovin also provides ORF with real-time analytics that identifies and displays potential streaming issues as they happen, allowing the broadcaster to improve service before the viewer’s experience is compromised.
Stefan Lederer, CEO and co-founder of Bitmovin, said: “Bitmovin has always been impressed by how ORF takes its public mandate and invests in services and technologies that make its products and offerings better and more accessible. It’s the perfect example of a public broadcaster being at the forefront of innovation.”