Yes, the pay-TV subsidiary of Israeli telco Bezeq, has turned to 3 Screen Solutions (3SS) and Synamedia for the launch of an enhanced smart TV user experience on its yes+ premium streaming service.
The service is based on the Synamedia Go Experience Manager, while 3SS has developed a new range of yes+ smart TV applications.
Yes chose Synamedia and 3SS for its yes+ smart TV apps as the partners previously worked together on the launch of smart TV apps for its StingTV streaming service. The new yes+ apps support LG webOS and Samsung Tizen operating systems and are underpinned by the 3SS 3Ready framework with video platform technologies from Synamedia.
Itzhak Elyakim, VP of engineering and CTO at Yes, said: “We knew that working with Synamedia and 3SS was a very safe bet. We had seen first-hand how the two companies had to overcome a number of technical challenges when developing the StingTV smart TV apps, so we were confident they could repeat this success, and they did. Using this platform enhancement, we now have the operational tools to easily add updates to the yes+ user experience to reflect viewer behaviour and the popularity of content.”